Advertising and Marketing

Public Relations Society of America,
The Public Relations Society of America is based in New York and is the world’s largest organization for public relations professionals. This group concentrates on enhancing existing programs concentrating on accreditation and code of ethics. PRSA is dedicated to strengthening alliances with other worldwide relations organizations. They offer career assistance, award winning publications, and developing leadership.

Databases available in Cougar (centralized) Search:

Databases available within Lexis/Nexis

Additional Databases

Faculty Recommended Sites

Reference Works

Fun Sites/Wikis

Ideas Grande
- The Advertising and Marketing Wiki
IdeasGrande showcases the latest marketing and advertising ideas. Campaigns are searchable by medium, industry, product, agency or individual.

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